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Nizaar Taha's avatar

Not surprisingly, Diving Board #2 is newsletter gold. Your writing verve is fun and inspirational.

From ad school through several years at numerous Mpls ad agencies, I spent a ton of time drooling over work others were doing, soaking up anything that resembled mentorship, emulating first, innovating later, and just caring so damn much about what everyone else thought about me and my work. I found myself motivated by advertising awards. In fact, I've got quite a bit of multi-colored metal sitting on my basement shelf collecting dust... come check it out and I'll tell you all about that one ad I did for Porsche in like 2006!

But these past few years, from my mid 40s on, at a time when I'm running my own modest little advertising & branding agency (**shameless plug alert** wecreativepartners.com), I guess I've unknowingly been experiencing a bit of this verticalness you speak of. I've found myself asking myself questions like, "How much longer do I want to write for whichever company wants me to write for them?" "Have I just traded caring about winning awards for caring about getting paid?" "Is there a greater purpose in what I do, or is there a new passion I could be pursuing?" "Is it too late for me to get an exercise degree and be a coach at Orange Theory?" "Is it possible to get Peanut M&Ms AND go to the bathroom during intermission?" Wait, that last one wasn't mine.

Regarding wellness programs and the like, I've personally had a great experience: https://www.linkedin.com/feed/update/urn:li:activity:7155245011897405440/

Regarding that self-driving car, hey, just more time for you to write your next masterpiece newsletter.

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Ariel Curry's avatar

Ok I'm sorry - MYSTERY TRIP?! Must look into this, because a trip I do not have to plan sounds heavenly!!

Also, with Vertical Development, I'm wondering how static or dynamic the quadrants are. Some days I feel like I'm in Q3, and other days Q4. Is it normal to bounce around a little bit?

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